Wednesday, December 17, 2008

How Do We Reach The Young Adult?

In my previous life as a businessman, I had a strength that came naturally and was beneficial in evaluating existing business models and building new business models. That strength was the ability to see trends and assemble facts of the moment. When I could establish facts and identify trends, I could put together a plan that could acheive specified goals utilizing the realities of assets and markets.

Now I know that you are wondering why I am writing all of this business gobbledygook instead of something crudely humorous like I did a couple of days ago. The reason is because I see a trend in Church (not just the local church) and in large part the Church is continuing down a path that was successful for decades, but will not be successful in reaching the next generation.

The trend I see (and it is well documented by many authors and statisticians) is that the young adults (both those who grew up in church and those who didn't) of our nation are becoming increasingly interested in spiritual things, but they are not seeing the church as the place to find spiritual fulfillment. They enjoy a different type of worship experience than the traditional "church service as pep rally" experience that nearly all churches provide.

The reason most churches provide this type of worship experience is because that type of experience (with its moving music and motivational message) appeals to the largest demographic group. Those who are in their thirties or older find their spiritual satisfaction in this type of service. And, not meaning to sound cynical, this demographic is the one most likely to support the church with their substantial tithes and offerings, allowing the local church to maintain a nice facility, a quality ministry team, and even do some outreach.

But the fact is, we are losing our young adults at alarming rates. Realities of life and administration preclude us from making aggressive changes to our way of doing church for fear of running off those who have been faithful attenders and supporters and being left with a group that is in a stage of life that is pre-wealth.

I am going to end abruptly because this post is too long. More on this tomorrow.

No comments: